Privacy Policy

1. Introduction

Afooga ("we," "our," or "us") operates the Afooga platform at afooga.com — an AI-powered creator marketing engine that helps brands create, manage, and optimize advertising campaigns across social media platforms including Facebook and Instagram (Meta Platforms).

This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website and services. By using Afooga, you agree to the practices described in this policy.

2. Information We Collect

a) Information You Provide Directly

• Account registration information (name, email address, company name)
• Billing and payment information
• Support requests and communications
• Waitlist sign-up email address

b) Information from Connected Accounts (Meta/Facebook)

When you connect your Facebook or Instagram account to Afooga, we may access the following data through Meta Platform APIs, depending on the permissions you grant:

• Profile information — your name, email address, and profile picture (via public_profile and email permissions)
• Ad account data — campaign structures, ad sets, ads, budgets, targeting settings, and performance metrics (via ads_management and ads_read permissions)
• Page data — pages you manage, page engagement metrics, and page insights (via pages_read_engagement and pages_manage_ads permissions)
• Business assets — business accounts, ad account assignments, and pixel configurations (via business_management permission)

c) Automatically Collected Information

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent, and usage patterns
• Cookies and similar tracking technologies (see Section 9)

3. How We Use Your Information

We use your information for the following purposes:

• Providing our service — creating, managing, and optimizing advertising campaigns on your behalf using AI-driven analysis
• Analytics and reporting — generating campaign performance reports and actionable insights
• AI-powered optimization — using machine learning to analyze ad performance data and recommend or automate improvements to your campaigns
• Account management — authenticating your identity and managing your subscription
• Communication — sending service-related notifications, updates, and support responses
• Improving Afooga — analyzing aggregate usage patterns to enhance our platform
• Legal compliance — fulfilling legal obligations and enforcing our terms

4. Meta Platform Data — Special Provisions

We are committed to complying with Meta Platform Terms and Developer Policies. Regarding data obtained through Meta APIs:

• We do not sell, license, or transfer Facebook or Instagram user data to any third party, including data brokers, ad networks, or information resellers.
• We do not use Meta platform data for surveillance, profiling unrelated to our service, or building independent user profiles for third parties.
• We use Meta platform data solely to provide the Afooga service to you — campaign creation, management, optimization, and reporting.
• We will delete all Meta platform data associated with your account if you disconnect your Facebook/Instagram account, request data deletion, or if Meta requests deletion.
• We process Meta data in accordance with Meta's data use restrictions and the permissions you have explicitly granted.

5. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

• Service providers — trusted third parties that help us operate our platform (cloud hosting, payment processing, analytics). These providers are contractually bound to use your data only for the services they provide to us.
• Meta Platforms — when you use Afooga to manage campaigns, we interact with Meta APIs on your behalf to create and manage your ads.
• Legal requirements — when required by law, regulation, legal process, or governmental request.
• Business transfers — in connection with a merger, acquisition, or sale of assets, with appropriate notice to you.

6. Data Retention

We retain your data as follows:

• Account data — retained for the duration of your active account plus 30 days after account closure.
• Ad performance data — retained for the duration of your subscription to provide historical reporting. Deleted within 90 days of account closure.
• Meta platform data — deleted within 30 days of you disconnecting your Facebook/Instagram account or requesting deletion.
• Waitlist data — retained until you request removal or we no longer need it.

7. Data Security

We implement industry-standard security measures to protect your data, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Access controls limiting data access to authorized personnel only
• Regular security assessments and monitoring
• Secure storage of API credentials and tokens on server-side only

No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights and Choices

All Users

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate data
• Deletion — request deletion of your data (see our Data Deletion page)
• Revoke Facebook permissions — you can disconnect your Facebook account at any time through your Afooga account settings or through Facebook (Settings > Apps and Websites > Remove)

European Economic Area (GDPR)

If you are in the EU/EEA, you additionally have the right to:

• Data portability — receive your data in a structured, machine-readable format
• Restrict processing — request that we limit how we use your data
• Object to processing — object to processing based on legitimate interests
• Withdraw consent — withdraw consent at any time where processing is based on consent
• Lodge a complaint — file a complaint with your local data protection authority

Our legal basis for processing your data under GDPR includes: consent (for connecting your Facebook account), contractual necessity (for providing our service), and legitimate interests (for improving our platform and ensuring security).

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used
• Delete your personal information
• Opt out of the sale or sharing of personal information — we do not sell your data
• Non-discrimination — we will not discriminate against you for exercising your rights

9. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential cookies — required for the website to function (session management, authentication)
• Analytics cookies — to understand how visitors use our site and improve the experience

You can control cookies through your browser settings. Disabling essential cookies may affect site functionality.

10. International Data Transfers

Your data may be processed and stored in the United States or other countries where our service providers operate. If you are located outside the United States, your data will be transferred internationally. We ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) where required by applicable law.

11. Children's Privacy

Afooga is not intended for use by anyone under the age of 13 (or 16 in the EU/EEA). We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will promptly delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last Updated" date. For significant changes, we will provide additional notice via email or an in-app notification.

13. Contact Us

If you have questions about this Privacy Policy, your data, or wish to exercise your rights, contact us at: